Influence Marketing in Emerging Tech
The Cloudcast
Navigating Tech Influencer Marketing
This chapter explores the journey of two former tech executives as they establish an influencer marketing agency, focusing on the intersection of technology and effective communication. They discuss the misconceptions in tech marketing, advocating for clarity and educational approaches that resonate with technical audiences. The chapter highlights the evolving strategies of influencer marketing in the B2B sector, emphasizing authenticity and peer influence in decision-making.
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