Raj Shamani's Figuring Out

Brutal Business Lessons for 2026: Marketing, Branding & Indian Customers - Rajiv | FO457 Raj Shamani

25 snips
Jan 13, 2026
Guest
Rajiv Talreja
Rajiv Talreja, an India-focused MSME business coach and founder of Quantum Leap Learning Solutions, shares invaluable insights for small business owners. He emphasizes the importance of identifying top customers using the MAN framework—Money, Authority, Need. Rajiv discusses decision-making fatigue's impact on entrepreneurship, the significance of perceived value in pricing, and how to choose better clients. He outlines three marketing avatars and highlights the necessity of effective systems for business scalability, urging listeners to embrace change for future success.
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INSIGHT

Focus On The Top 10 Lakh Market

  • The real market in India is the top 10 lakh (1 million) customers, not 140 crore people.
  • Targeting this wealthy segment changes strategy for pricing, product and positioning.
ADVICE

Sell To Customers With MAN

  • Do target customers who have Money, Authority and Need (MAN) for your product or service.
  • Avoid selling to audiences missing any MAN component because their problems become your problems.
ANECDOTE

Boutique Move Doubled Revenue

  • A bridal boutique in West Delhi moved to an upmarket location and doubled prices, earning more in one year than four prior years.
  • Changing customer quality and location restored the owner's conviction and profitability.
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