Pricing starts from customer willingness

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(00:00) – Intro
(04:12) – The Idea Behind This Podcast
(07:35) – How to Identify Your Top ₹10 Lakh Customers
(12:37) – Choosing Better Customers
(18:16) – Decision-Making Fatigue
(20:42) – Spend Threshold / Targeting the Wrong Customers
(33:09) – What the Customer Is Willing to Spend / Perceived Value
(49:37) – How Much Margin Is a Good Margin? / The Trinity of Margin
(56:46) – Marketing
(01:09:57) – Three Fundamentals of Marketing
(01:12:26) – Resistance to Change & Intellectual Arrogance
(01:15:37) – Branding / Brand Building
(01:42:31) – Selling / Sales Mindset
(01:51:37) – System Building & Team Building

In today’s episode, we have Rajiv Talreja, India’s MSME Business Coach and Founder - Quantum Leap Learning Solutions Pvt Ltd. We talk about why starting a business is easy but sustaining it is hard, how customers actually decide what they are willing to pay, and why choosing the right customer and pricing strategy matters more than most founders realise.

This episode is packed with practical, no-nonsense insights for entrepreneurs, business owners, and anyone building a company under pressure. Watch till the end for grounded lessons on resilience, decision-making, and long-term business growth.

Subscribe for more such conversations!

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Raj Shamani

Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out

Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.