Rajiv Talreja

Rajiv Talreja, an India-focused MSME business coach and founder of Quantum Leap Learning Solutions, shares invaluable insights for small business owners. He emphasizes the importance of identifying top customers using the MAN framework—Money, Authority, Need. Rajiv discusses decision-making fatigue's impact on entrepreneurship, the significance of perceived value in pricing, and how to choose better clients. He outlines three marketing avatars and highlights the necessity of effective systems for business scalability, urging listeners to embrace change for future success.