DTC Podcast Bonus: Tomer Tagrin on Building a Retention-First Future with Data and Personalization
May 14, 2025
Tomer Tagrin, Co-Founder and CEO of Yotpo, shares insights on the transformation of Yotpo into a retention-first powerhouse. He discusses the pivotal role of AI in reshaping their offerings and the cultural shifts necessary for innovation. Tomer highlights strategies to enhance customer loyalty through personalized marketing and emphasizes the importance of agency partnerships. He also reflects on personal growth stemming from health challenges, underscoring the connection between well-being and professional success.
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Tomer's Transformative Health Journey
- Tomer had cancer twice and underwent a tough bone marrow transplant in 2022.
- This experience transformed his life, prompting changes in health, family, and leadership approach.
Yotpo 2.0 Transformation Insights
- Yotpo transformed its culture, product, pricing, marketing, and service to innovate faster.
- They improved UX design ratio, adopted AI, overhauled marketing, and enhanced agency-level service.
Embrace AI Beyond Coding
- SaaS companies must embrace AI to improve operational efficiency and product innovation.
- AI will soon make coding less of a moat; companies should focus on network effects and distribution.