DTC Podcast
Bonus: Tomer Tagrin on Building a Retention-First Future with Data and Personalization
May 14, 2025
Tomer Tagrin, Co-Founder and CEO of Yotpo, shares insights on the transformation of Yotpo into a retention-first powerhouse. He discusses the pivotal role of AI in reshaping their offerings and the cultural shifts necessary for innovation. Tomer highlights strategies to enhance customer loyalty through personalized marketing and emphasizes the importance of agency partnerships. He also reflects on personal growth stemming from health challenges, underscoring the connection between well-being and professional success.
34:40
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Quick takeaways
- Yotpo's transformation into a retention-first platform emphasizes the integration of AI to enhance customer personalization and operational efficiency.
- The speaker's personal health journey highlights the significance of self-care and resilience in leadership, paralleling Yotpo's cultural evolution.
Deep dives
Yotpo 2.0: A Cultural Shift
Yotpo 2.0 arises from the necessity to evolve both internally and externally after recognizing areas of weakness following the pandemic. The company has shifted its focus towards fostering a culture of excellence by rejecting mediocrity across all aspects of operations, including product development, marketing, and customer service. This commitment to transformation involves hiring skilled professionals from diverse backgrounds to enhance product offerings and better serve customers' needs. The journey emphasizes the importance of humility and courage, allowing the company to continuously adapt and improve, fostering a proactive approach to change.
