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Welcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.
Key Insights:
- How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMS
- The real cost and payoff of changing a large SaaS company's culture
- Why AI will erase code as a competitive moat — and what brands should prioritize now
- How Yotpo is preparing brands for a future of one-to-one loyalty marketing
- The strategic power of investing in agency partners beyond simple referrals
If you’re building a DTC brand, working at an agency, or leading a SaaS platform, this episode is packed with practical lessons on what true business evolution looks like in 2025.
Timestamps
00:00 – Why Yotpo Had to Reinvent Itself
02:15 – Tomer’s Health Journey and Personal Transformation
04:50 – Rebuilding Yotpo’s Culture from the Inside Out
08:10 – AI’s Role in Yotpo’s Product and Marketing Innovation
12:30 – Competing with Klaviyo and the Future of ESPs
16:00 – The Power of AI-Driven Loyalty and Reviews
18:30 – Yotpo’s CDP Acquisition and Vision for 1:1 Marketing
21:00 – Why Agencies Are Critical to Yotpo’s Ecosystem
23:20 – The Marshmallow Test and Long-Term Thinking
26:45 – Advice for Founders Navigating Economic Uncertainty
30:00 – Yotpo’s Future Vision and Personal Habits for Peak Performance
Hashtags
#DTCpodcast #Yotpo #EcommerceStrategy #TomerTagrin #RetentionMarketing #AIBusinessTools #CustomerExperience #DirectToConsumer #SaaSInnovation #AgencyGrowth #EmailMarketing #SMSMarketing #CustomerLoyalty #FounderMindset #DigitalTransformation
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