Tomer Tagrin

Guests Sean Frank from Ridge and Tomer Tagrin from Yotpo discuss the importance of brand equity in SaaS and DTC businesses. Topics include ethics of pricing strategies, power of brand perception, value of customer service, and building brand identity in DTC businesses.

Co-founders of Ridge and Yotpo discuss SaaS pricing in ecommerce, covering challenges, innovations, and strategies. They explore ethical pricing, brand value, offering free features, and the importance of providing real value in business growth.