Reducing Meat Consumption: Cost and Health as Motivators

A survey of over 30,000 US residents shows that a third of American adults are actively trying to cut down on their meat consumption. For those earning less than $40,000 a year, cost is the primary motivator, while for those earning more, health is the main driver. Research emphasizes that a healthy diet should include more plant-based foods like fruits, vegetables, whole grains, legumes, and fewer animal foods, particularly fatty and processed meats. Transitioning to a plant-based diet could promote personal, population, and planetary health, supporting efforts to mitigate climate change.