Tesla's rise to popularity was fueled by its association with the music industry, enhancing its trendy and cool image.
The launch of the Model 3 marked Tesla's shift towards mainstream market, attracting a large number of pre-orders and indicating their plans for expansion.
Deep dives
Tesla's Rise in Popularity
Tesla's rise in popularity is highlighted through its inclusion in hip-hop lyrics and endorsements by people in the music industry, contributing to the brand's cool and trendy image.
The Introduction of the Model 3
Tesla unveils the Model 3, a more affordable and mass-market electric car, with a base price of $35,000, attracting a large number of pre-orders and signaling Tesla's intention to expand its customer base.
Challenges in Production and Manufacturing
Tesla faces significant challenges in scaling up production of the Model 3, struggling to meet ambitious production goals, facing quality control issues, and ultimately needing to reevaluate its manufacturing approach, including incorporating manual assembly and reconfiguring production lines to ensure success.
Before Teslas were everywhere, they were playthings for the rich and famous. Building its first affordable car made Tesla a breakout success, but it nearly bankrupted the company. This is the story of how the Model 3 changed Tesla and the entire auto industry.