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Tesla's Luxury Launch Fans
- Tesla was initially a luxury brand, synonymous with rich and famous hip-hop artists.
- Arthur Dreeson, an assistant producer, dreamed of owning a Model 3 despite starting with a Honda Civic.
Mass Market EV Demand Emerges
- Tesla aimed to disrupt the auto industry by making a $35,000 electric car for the masses.
- Over 115,000 reservations showed strong real demand beyond environmental motives.
Old Guard Doubts Tesla Disruption
- Traditional automakers dismissed Tesla's ambitions as doomed due to long industry experience.
- Tesla sought to prove that a startup could change auto manufacturing despite skepticism.