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Quick takeaways
- Tesla's rise to popularity was fueled by its association with the music industry, enhancing its trendy and cool image.
- The launch of the Model 3 marked Tesla's shift towards mainstream market, attracting a large number of pre-orders and indicating their plans for expansion.
Deep dives
Tesla's Rise in Popularity
Tesla's rise in popularity is highlighted through its inclusion in hip-hop lyrics and endorsements by people in the music industry, contributing to the brand's cool and trendy image.
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