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The Electric Car Goes Mainstream

Land of the Giants

CHAPTER

Introduction

In 2016, Tesla CEO Elon Musk stood on stage near Los Angeles getting ready to make a major announcement. The Model 3's intended base price was $35,000. Not everyone had that kind of money, but it'd be cheap enough for the masses. Tamara Warren: Today we'll find out how Tesla built an electric car for the Masses.

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