5min chapter

Land of the Giants cover image

The Electric Car Goes Mainstream

Land of the Giants

CHAPTER

Introduction

In 2016, Tesla CEO Elon Musk stood on stage near Los Angeles getting ready to make a major announcement. The Model 3's intended base price was $35,000. Not everyone had that kind of money, but it'd be cheap enough for the masses. Tamara Warren: Today we'll find out how Tesla built an electric car for the Masses.

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