2min chapter

Land of the Giants cover image

The Electric Car Goes Mainstream

Land of the Giants

CHAPTER

Elon Musk's Vision for Tesla

Elon Musk had set an ambitious deadline. He wanted to produce 5,000 cars a week by the end of 2017. A larger car company would have just bought more space. Not Tesla. The ambition was spinning up to really do something revolutionary and different in the way the product was built,. And this machine would not be operated by people.

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