The New Music Business with Ari Herstand

Building an Artist Management Empire and Breaking Country Artists

Sep 27, 2023
Guest
Bruce Kalmick
Bruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists and emphasizes the role of marketing and a dedicated team in breaking artists. He discusses the current state of country music, the importance of being where your audience is, and the impact of in-house marketing staff. He also talks about artist management, mental health in the industry, and starting his own record label.
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Episode notes
1
Introduction
00:00 • 3min
2
Building an Artist Management Empire and Breaking Country Artists
02:31 • 5min
3
A Fun Discussion About Baseball Fandom and MVP Predictions
07:46 • 2min
4
Partnership with Red Light Management
09:22 • 22min
5
Introduction to the New Edition of 'How to Make It in the New Music Business'
31:10 • 2min
6
Creating a Website with Band Zugel and the Importance of Marketing
33:02 • 5min
7
The Importance of Integrating Marketing with Artist Management
37:44 • 26min
8
Defining Success in the New Music Business
01:03:59 • 2min