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Bruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists. Emphasizing the important role of marketing and a dedicated team, he seeks to ensure these artists can penetrate a genre he believes is often stuck in old trends. His work primarily involves artist management, but he has also launched a record label, Hazel Street Records; a joint venture with Sony/Orchard.
Bruce was a Billboard Power Player in 2018 and 2019 and has been featured in Billboard’s “40 Under 40.” Pollstar nominated Bruce for “Manager of the Year” in 2014. In addition to his music industry ventures, his company, WHY&HOW manages 15 clients and has a robust team situated in various US cities.
Learn more about Bruce and WHY&HOW here: https://whyandhow.com/
00:00 - Welcome
08:02 - WHY&HOW’s partnership with Red Light Management, Operations of WHY&HOW
14:17 - The current state of the country music industry according to Bruce, and thoughts about breaking country music artists
19:30 - Breaking a country artist, being where your audience is
29:30 - Why having an in-house marketing staff makes a difference vs. hiring an agency
34:10 - How artist management works within WHY&HOW
39:00 - The importance of mental health for artists and those in the industry
47:27 - Starting his own record label, Hazel Street Records, post Triple-8
54:00 - Working with independent labels vs working with major labels
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Connect with Bruce Kalmick :
Website: https://whyandhow.com/
Instagram: https://www.instagram.com/whyandhowmgmt/
X: https://twitter.com/B_Kalmick
LinkedIn: https://www.linkedin.com/in/bruce-kalmick-b876963/
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
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