Bruce Kalmick
CEO of WHY&HOW, specializes in developing country music artists and emphasizes the important role of marketing and a dedicated team in order to ensure these artists can penetrate a genre he believes is often stuck in old trends.
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Sep 27, 2023 • 1h
Building an Artist Management Empire and Breaking Country Artists
Bruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists and emphasizes the role of marketing and a dedicated team in breaking artists. He discusses the current state of country music, the importance of being where your audience is, and the impact of in-house marketing staff. He also talks about artist management, mental health in the industry, and starting his own record label.
