Revenue Rebels: On the Record Sales Podcast
Sales in a product led growth company - with Laura Erdem
Jul 14, 2021
Laura Erdem, Account Executive at Dreamdata, discusses sales in a product-led growth company. Topics include building a sales team in a PLG strategy, aligning sales, marketing, and product for success, and the significance of gender diversity in salesforces.
31:06
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Quick takeaways
- Product-led growth has led to faster sales cycles and quicker decision-making.
- Collaboration between sales and customer success is critical in guiding prospects towards successful onboarding and conversion.
Deep dives
Product-led growth and its impact on sales
Product-led growth is a strategy where the product leads the growth of the company, with sales and marketing supporting the product experience. This approach focuses on allowing prospects to try the product before buying, often starting with a freemium model. Laura shares that this shift towards product-led growth has led to faster sales cycles and quicker decision-making. The close collaboration between marketing, sales, product, and tech is crucial, with the breakdown of silos and increased flexibility for adjustments and improvements.
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