In this engaging discussion, Laura Erdem, a salesperson at Dream Data, shares her impressive journey of generating a $1M pipeline primarily through LinkedIn. She dives into the challenges of traditional outbound sales and the shift to social selling. Laura reveals her effective playbook filled with practical tips for self-prospecting and building authentic connections. She emphasizes the importance of team collaboration, founder support, and striking a balance between social engagement and traditional techniques for sales success.

Laura Erdem, Account Executive at Dreamdata, discusses sales in a product-led growth company. Topics include building a sales team in a PLG strategy, aligning sales, marketing, and product for success, and the significance of gender diversity in salesforces.