How I Built This with Guy Raz

SmartSweets: Tara Bosch

4 snips
Aug 5, 2024
Tara Bosch, the innovative founder of SmartSweets, transformed her passion for candy into a $360 million venture at just 21. She shares her inspiring journey from a college dropout living in her grandmother's basement to securing partnerships with major retailers. Tara discusses the challenges of creating low-sugar alternatives, her battles with self-doubt, and the pivotal moment she appeared on Shark Tank. With a focus on health-conscious consumers, she reflects on the emotional ties to candy and her incredible growth amidst personal and professional hurdles.
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ANECDOTE

Early Work Ethic

  • Tara Bosch worked at McDonald's at 13 to support her mom after her parents' divorce.
  • Inspired by shows like Shark Tank, she developed entrepreneurial aspirations despite feeling like a misfit.
ANECDOTE

Healthier Perspective on Food

  • Tara's boss at a supplement store showed her a healthier perspective on food.
  • This, coupled with her grandmother's regrets about sugar consumption, sparked Tara's interest in healthier candy.
ANECDOTE

Grandma's Regret

  • Tara's grandmother regretted her high sugar intake, impacting her mobility and self-esteem.
  • This conversation profoundly impacted Tara, making her aware of excess sugar's negative consequences.
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