SmartSweets: Tara Bosch
How I Built This with Guy Raz
From Concept to Candy: An Entrepreneur's Journey
This chapter chronicles the speaker's journey in developing a CPG candy product, detailing their extensive kitchen research and the emotional hurdles of entrepreneurship, including self-doubt and imposter syndrome. It highlights the significance of mentorship, networking, and supportive feedback during the recipe testing phase at an accelerator program. The discussion also covers challenges in securing production, navigating financing, and ultimately rebranding to align with a vision for healthier candy alternatives.
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