How I Built This with Guy Raz cover image

SmartSweets: Tara Bosch

How I Built This with Guy Raz

CHAPTER

Navigating Growth and Change

This chapter explores the remarkable rise of SmartSweets during the pandemic and the brand's strategic decision to partner with a private equity firm for expanded reach. The speaker reflects on personal challenges, including family health issues and the demands of motherhood, which influenced significant business decisions. It highlights the journey from inception to a major buyout, balancing hard work and serendipity in the entrepreneurial landscape.

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