2Bobs—with David C. Baker and Blair Enns Don't Bother Eating Your Veggies
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Jan 15, 2025 Discover how overly complex marketing plans can hinder lead generation success. Explore the significant impact of aligning marketing strategies with personal motivations and capabilities. Delve into the balance between immediate outreach and long-term professional engagement strategies. Uncover the various driving motivations of entrepreneurs and how collaboration can enhance productivity. Finally, learn about the crucial role of lead generation in business growth, comparing it to a flywheel that needs consistent effort to propel forward.
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Overly Long Marketing Plans
- David C. Baker shares an example of two overly long marketing plans.
- One was 93 pages, while the other was a staggering 122 pages, highlighting their impracticality.
Simplify Your Plan
- Simplify your marketing plan and focus on a few key actions.
- The best lead generation plan is the one you will actually execute.
Personalize Your Plan
- Marketing plans should be personalized to individual strengths and motivations.
- A plan that works for one person might not work for another, regardless of business similarities.
