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8min chapter
Don't Bother Eating Your Veggies
2Bobs—with David C. Baker and Blair Enns
Motivations in Entrepreneurial Lead Generation
This chapter explores the diverse motivations driving entrepreneurs, framing them through McClellan's theory of power, affinity, and achievement. It emphasizes aligning marketing strategies with personal strengths to enhance productivity and the role of collaboration in effective lead generation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode