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2min chapter
Don't Bother Eating Your Veggies
2Bobs—with David C. Baker and Blair Enns
Intro
This chapter delves into the inefficiencies of overly long marketing plans, highlighting specific client examples of excessive page counts. The speakers reflect on their experiences and the negative impact such complexity has on effective execution.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode