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Planet Money
The trouble with Table 101 (Update)
Mar 27, 2024
Restaurant design expert helps owner rethink seating for more profit. Data-driven makeover leads to increased revenue. The impact of layout changes on customer spending habits. Balancing dining experience with efficiency for sustained success.
24:38
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Quick takeaways
- Design changes in a restaurant can lead to increased customer spending and revenue.
- Strategic table placement and comfort can influence customer behavior and spending habits.
Deep dives
The Impact of Restaurant Design on Customer Spending
Ronnie, the owner of a restaurant called Ada, faced a challenge when his restaurant transformed from a casual spot to a destination. He needed to balance customer turnover speed with providing a positive dining experience. Stephanie Robson, an expert in restaurant psychology and design, helped redesign a table to optimize its psychological and financial impact. By making the space more comfortable and flexible, Ronnie saw an increase in check averages and revenue.
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