Planet Money
The trouble with Table 101 (Update)
Mar 27, 2024
Dive into the fascinating world of restaurant design, where ambiance can make or break customer experience. Learn how the notorious Table 101 faced challenges despite its prime location, leading to a redesign for greater profitability. Discover the psychology behind seating arrangements and how they influence customer behavior and spending. Hear about the successful transformation of dining experiences at a casual Indian spot, where smaller tables created a cozier atmosphere and boosted revenue. Unique lessons from the culinary world add further insights!
24:38
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Quick takeaways
- Design changes in a restaurant can lead to increased customer spending and revenue.
- Strategic table placement and comfort can influence customer behavior and spending habits.
Deep dives
The Impact of Restaurant Design on Customer Spending
Ronnie, the owner of a restaurant called Ada, faced a challenge when his restaurant transformed from a casual spot to a destination. He needed to balance customer turnover speed with providing a positive dining experience. Stephanie Robson, an expert in restaurant psychology and design, helped redesign a table to optimize its psychological and financial impact. By making the space more comfortable and flexible, Ronnie saw an increase in check averages and revenue.
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