The Obvious Choice

330 I 5 Books That Will Change Your Life

Apr 4, 2025

Dive into the world of transformative literature with a discussion on five life-changing books. Explore the power of fiction in understanding humanity, particularly through the lens of Matt Haig's 'The Humans.' Discover how physical health fosters creative excellence and the challenges of staying active over time. Uncover influential reads that blend marketing mastery with poetic insights, and learn to navigate uncertainty with an anti-fragile mindset, drawing practical applications for life and business.

15:22

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Quick takeaways

Non-obvious content challenges conventional thinking, fostering deeper engagement and loyalty among audiences over time.

Fiction offers profound insights into human experiences, often revealing truths more effectively than mainstream non-fiction can convey.

Deep dives

The Power of Non-Obvious Content

Non-obvious content, as described in a recommended book called 'Snow Leopard', sets itself apart from the typical content found online by challenging readers and providing deeper insights. While obvious content is abundant and easily digestible, non-obvious content requires critical thinking and often presents counterintuitive ideas that can be uncomfortable but rewarding. This type of content fosters a dedicated following over time, cultivating loyal fans and establishing the creator as a thought leader. By focusing on nuanced and challenging topics rather than superficial affirmations, brands can build more substantial and sustainable engagement with their audiences.

Intro

4min

The Power of Fiction in Understanding Humanity

6min

The Vital Connection Between Physical Health and Creative Excellence

2min

Exploring Influential Reads: From Marketing Mastery to Poetic Prose

2min

Navigating Uncertainty: Building Anti-Fragile Systems

3min

Books I recommended in this video:

Snow Leopard by Category Pirates https://amzn.to/4ii8zBS

The Comfort Crisis by Michael Easter https://amzn.to/3QHaKmS

Four Thousand Week by Oliver Burkeman https://amzn.to/4h2nxe3

Antifragile by Nassim Nicholas Taleb https://amzn.to/4hjOVVn

The Humans by Matt Haig https://amzn.to/41AicWR

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.

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