The Significance of Effective Experimentation

Experimentation is crucial for tech breakthroughs but flawed experiments can lead to costly decisions. Manuel Da Costa from Effective Experiments focuses on enhancing product decision-making through better experiments. The 'product process gap' highlights the disconnect between leadership expectations and product execution, often resulting in underwhelming outcomes. The lack of experience, knowledge, and support leads to faulty experimentation and suboptimal decision-making.