Manuel Da Costa

In this conversation, Manuel Da Costa, founder of Effective Experiments and Efestra, shares his 15 years of expertise in the experimentation field. He highlights the crucial 'Trust Gap' between practitioners and decision-makers, emphasizing that running more experiments isn't the goal—making impactful decisions is. Manuel introduces the Learning Loop concept and offers strategies to bridge this divide. He argues for the need of experimentation leaders to be heard as strategic advisors, advocating for meaningful insights that drive real business transformations.

Manuel Da Costa, Founder of Effective Experiments, discusses bridging the product-process gap in organizations. Topics include setting the right KPIs, fostering a culture of experimentation, implementing guardrails for better decisions, and a success story of transforming outcomes through experimentation.