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How I Built This with Guy Raz
The Container Store: Kip and Sharon Tindell
Dec 23, 2024
Kip Tindell and Sharon Tindell, co-founders of The Container Store, discuss their journey from skeptics to industry pioneers in home organization. They share how the idea of selling empty boxes transformed into a retail sensation despite initial doubts. The couple reflects on challenges with growth, the pitfalls of going public, and the effects of online competition. Insights about their partnership and a notable collaboration with Marie Kondo showcase their dedication to promoting organization as a means to enhance daily life.
01:02:38
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Quick takeaways
- Kip and Sharon Tindell identified a significant market need for organization solutions in 1978, despite initial skepticism about selling storage items.
- The Container Store's success heavily relied on exceptional customer service and well-trained employees, fostering a strong customer loyalty culture.
Deep dives
The Birth of The Container Store
Kip and Sharon Tindall founded The Container Store in 1978 in Dallas to provide readily available storage solutions at a time when such products were hard to find. Before this, consumers struggled to obtain things as basic as cardboard boxes for moving, often resorting to outdated and unsuitable options behind grocery stores. The idea of charging for storage-related items was met with skepticism, as many people questioned the viability of a store dedicated to such products. However, the store quickly gained popularity as it tapped into a previously unmet need for organizational products.
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