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18min chapter
The Container Store: Kip and Sharon Tindell
How I Built This with Guy Raz
Foundations of The Container Store
This chapter recounts the personal and entrepreneurial journey of the speakers as they reflect on their college years, early relationships, and the challenges faced while launching their retail venture. They share nostalgic anecdotes about their experiences as apartment managers, their first tenant who became a partner, and collaborative efforts that inspired the creation of The Container Store. The narrative intricately weaves the significance of organization in their lives and the innovative steps they took to source unique storage solutions in a competitive market.
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