Revolution Health Radio

RHR: Regenerative Agriculture and the Future of Our Food System, with Robby Sansom

Aug 8, 2023
Robby Sansom, CEO and co-founder of Force of Nature Meats, discusses the transformative power of regenerative agriculture. He debunks myths surrounding regeneratively sourced meat and emphasizes its benefits for personal health and the planet. The conversation explores unique meat offerings, including bison and ostrich, and underscores the importance of consumer awareness in food choices. Robby also shares insights on the economic advantages of home-cooked meals and advocates for transparency in food labeling, making a compelling case for supporting local producers.
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INSIGHT

Regeneration Benefits Multiple Systems

  • Regenerative agriculture can improve ecosystem health, animal welfare, and rural communities simultaneously.
  • Robby Sansom argues meat consumption can be aligned with positive environmental and social outcomes.
ADVICE

Turn Awareness Into Action

  • After educating consumers, make it easy for them to act by providing accessible regenerative protein options.
  • Force of Nature offers beef, bison, wild game and delivery channels to convert awareness into purchases.
INSIGHT

Network Over Vertical Integration

  • Force of Nature intentionally avoids vertical integration to support independent farmers and processors.
  • Building a regionalized network amplifies regenerative producers rather than consolidating them under one brand.
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