Remarkable Retail

Why Amazon Can’t Crack Grocery and the Rise of Social Commerce with Jason Goldberg, Chief Commerce Strategy Officer at Publicis (Part 2)

Mar 25, 2025
In this engaging discussion, Jason Goldberg, Chief Commerce Strategy Officer at Publicis, shares his insights on Amazon's struggle to penetrate the grocery market despite its e-commerce prowess. He emphasizes the formidable competition from established players like Walmart. The conversation also dives into the rise of social commerce, particularly on platforms like TikTok, and how they are revolutionizing consumer behavior and direct sales. Jason’s expert perspective covers the evolving retail landscape and hints at strategies for future success.
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