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Why Amazon Can’t Crack Grocery and the Rise of Social Commerce with Jason Goldberg, Chief Commerce Strategy Officer at Publicis (Part 2)

Remarkable Retail

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Amazon's Grocery Challenges and Retail Evolution

This chapter explores Amazon's difficulties in establishing a successful model in the grocery sector, highlighting innovative attempts like Amazon Go and Amazon Fresh. It discusses the transition from a wholesale-based approach to a more integrated strategy involving third-party sellers and retail media, particularly emphasizing digital advertising's profitability. The conversation also reflects on the influence of social media on consumer behavior and the sustainability of direct sales through platforms like TikTok, culminating in insights from a two-part interview.

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