Jason Goldberg

Jason Goldberg, known as 'Retail Geek', is the Chief Commerce Strategy Officer at Publicis Group and a seasoned expert in retail technology. He explores how AI is transforming retail by optimizing operations from supply chains to personalized shopping experiences. Goldberg discusses the rise of AI agents improving product discovery, the acceleration of AI deployments due to advancements in technology, and the potential disintermediation of retailers. He also highlights organizational hurdles in adopting AI and predicts a future where agents revolutionize retail transactions.

Join Jason Goldberg, the Chief Commerce Strategy Officer at Publicis and known as 'Retail Geek', as he delivers a fascinating keynote on agentic commerce and the rise of the AI-native consumer. He explores how AI is reshaping consumer behaviors beyond mere efficiencies. Highlighting the decline of traditional discovery methods, Jason emphasizes the rapid shift towards zero-click commerce and the influence of AI agents. He also warns incumbents through a cautionary tale and discusses the concentration of retail growth among a few giants. A must-listen for retail enthusiasts!

In this engaging discussion, Jason Goldberg, Chief Commerce Strategy Officer at Publicis, shares his insights on Amazon's struggle to penetrate the grocery market despite its e-commerce prowess. He emphasizes the formidable competition from established players like Walmart. The conversation also dives into the rise of social commerce, particularly on platforms like TikTok, and how they are revolutionizing consumer behavior and direct sales. Jason’s expert perspective covers the evolving retail landscape and hints at strategies for future success.