Talking Books

Rory Sutherland – Are We Now Too Impatient to Be Intelligent?

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Aug 14, 2024
Rory Sutherland, a behavioural scientist and Vice Chairman of Ogilvy, dives deep into how our perception of time influences decision-making. He critiques modern urgency that overshadows meaningful choices and supports valuing emotional well-being over mere efficiency. Rory also discusses technology's shift from optional to mandatory, causing frustration, and the impact of this on shared experiences. He emphasizes the need for a more deliberate pace in communication, arguing for deeper connections over quick interactions.
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ANECDOTE

Genie in Overhead Locker

  • Rory Sutherland tells a joke about a genie offering wishes to advertising professionals.
  • The punchline highlights how urgency can overshadow importance in decision-making.
ADVICE

Reframing Time

  • Reframe time to understand its subjective nature, like using a paceometer alongside a speedometer.
  • Recognize that small speed increases yield significant time savings at lower speeds, but negligible ones at high speeds.
INSIGHT

Train Ticket Bias

  • Rail ticket apps prioritize speed over cost and scenic routes, assuming users are always in a hurry.
  • This bias towards speed reflects a broader societal trend, neglecting other preferences.
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