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Rory Sutherland – Are We Now Too Impatient to Be Intelligent?

Talking Books

CHAPTER

The Value of Pace in Communication

This chapter delves into the cultural differences in communication styles, particularly focusing on how speed influences perceptions of respect and quality. It highlights the importance of the process over the product, using examples from consumer behavior and advertising to argue for deeper, more meaningful engagement. The discussion also critiques the modern fixation on efficiency, advocating for a more deliberate approach that prioritizes connection and craftsmanship.

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