The Andrew Faris Podcast Jess Bachman Lights Creative Strategy On Fire
Aug 29, 2023
This podcast episode features Jess Bachman, a creative strategist who shares his process for generating effective ads. Highlights include measuring creative performance, custom metrics for video ads, iterative ad optimization, stacking ads for maximum impact, and the importance of engagement metrics. The episode also discusses the importance of creative in performance marketing and introduces the Fire School program.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Importance of Creative in Performance Marketing
02:36 • 12min
Using Thumbstop and Hold Rate to Measure Ad Performance
15:05 • 12min
Analyzing Metrics and Idea Collection Process
26:44 • 3min
Iterating and Optimizing Ads for High Performance
29:28 • 16min
A discussion about the 'final T in code attack' initiative and the creation of the fire school
45:38 • 2min
Insights on Creative Strategy and Upcoming Interviews
47:13 • 3min