What even IS a "creative strategy?"
Very often, it's nothing. That phrase is a nebulous synonym for "ads that someone hopes will sell products" at least as applied to Meta Ads.
But that's not Fire Team's Jess Bachman. As Jess says in this episode: he's a creative strategist, which means its incumbent on him to have an actual creative strategy.
So on this episode, inspired by a tweet of his about how his process for ad iterations regularly creates tangible results for him and his client, I asked him about that process.
He answered, and he did so with deeply helpful clarity and detail.
EPISODE HIGHLIGHTS
- [00:00:25] Method for generating creative.
- [00:08:24] Creative metrics don't correlate with ROAS.
- [00:13:50] Metrics for creative performance.
- [00:13:55] Custom metrics for video ads.
- [00:18:30] Importance of measuring engagement metrics
- [00:27:19] Collect and organize ad inspiration.
- [00:31:48] Iterate to improve ad performance.
- [00:38:19] Iterative method for effective advertising.
- [00:38:26] Iterative ad optimization is crucial.
- [00:43:58] Stack ads for maximum impact.
- [00:47:43] Real methodology in creative process.
EPISODE SPONSOR
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EPISODE MUSIC
