Using Thumbstop and Hold Rate to Measure Ad Performance

What even IS a "creative strategy?"

Very often, it's nothing. That phrase is a nebulous synonym for "ads that someone hopes will sell products" at least as applied to Meta Ads.

But that's not Fire Team's Jess Bachman. As Jess says in this episode: he's a creative strategist, which means its incumbent on him to have an actual creative strategy.

So on this episode, inspired by a tweet of his about how his process for ad iterations regularly creates tangible results for him and his client, I asked him about that process.

He answered, and he did so with deeply helpful clarity and detail.

EPISODE HIGHLIGHTS

• [00:00:25] Method for generating creative.
• [00:08:24] Creative metrics don't correlate with ROAS.
• [00:13:50] Metrics for creative performance.
• [00:13:55] Custom metrics for video ads.
• [00:18:30] Importance of measuring engagement metrics
• [00:27:19] Collect and organize ad inspiration.
• [00:31:48] Iterate to improve ad performance.
• [00:38:19] Iterative method for effective advertising.
• [00:38:26] Iterative ad optimization is crucial.
• [00:43:58] Stack ads for maximum impact.
• [00:47:43] Real methodology in creative process.

EPISODE SPONSOR

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FOLLOW UP WITH JESS & FIRE TEAM

• Work with Fire Team: fireteam.is
• Sign Up For Fire School: fireteam.is/fireschool
• Follow Jess On X: @HireFireTeam
• Hire Jess On MentorPass

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means