Under the Influence with Terry O'Reilly

Long Overdue: The Creative Boom of Library Marketing

23 snips
Jul 26, 2025
The discussion dives into the innovative ways libraries market themselves, showcasing campaigns that rival corporate promotions. You'll hear about a thrilling library video series reminiscent of a cop show and the amusing rivalry between libraries on social media. Personal stories about rare books and overdue adventures add charm to the conversation. Creative strategies, like playful promotions during the NBA Finals and humorous video parodies, highlight the resourcefulness of libraries in connecting with their communities.
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ANECDOTE

Famous Library Book Signatures

  • Valuable library book signatures have historical significance and financial worth.
  • Iconic figures like Elvis Presley and J.D. Salinger once borrowed books from libraries.
ANECDOTE

Decades-Old Overdue Books Returned

  • Some library books return decades overdue, with fines often capped.
  • A Toronto Library book was returned after 32 years with a maximum fine of $14.
INSIGHT

Libraries Need Creative Marketing

  • Libraries must market themselves creatively due to limited budgets.
  • Toronto Public Library demonstrates effective marketing by engaging their community distinctively.
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