Long Overdue: The Creative Boom of Library Marketing
Under the Influence with Terry O'Reilly
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Libraries Redefined: Marketing with Creativity
This chapter delves into the inventive marketing tactics used by libraries, showcased through amusing campaigns like the New York Public Library's Black Friday ad and whimsical delivery truck branding by Johnson County Library. It emphasizes the crucial role libraries play in community engagement and literacy, highlighting the effectiveness of these creative strategies despite budget constraints.
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