Under the Influence with Terry O'Reilly cover image

Long Overdue: The Creative Boom of Library Marketing

Under the Influence with Terry O'Reilly

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Clever Marketing: Libraries Take Center Stage

This chapter explores how libraries adopt creative marketing strategies akin to for-profit businesses to better engage their communities. It highlights the Toronto Public Library's successful social media campaign during the NBA Finals, showcasing the power of playful engagement in attracting patrons.

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