KERA's Think Best of Think '25: Why everybody is a foodie now
Dec 25, 2025
Join Ruby Tandoh, food journalist and Great British Bake Off finalist, as she dives into today's foodie culture. She discusses how the internet has transformed recipe access, blending everyday meals with aspirational dining. Explore the rise of food media, the intriguing dynamic between casual and fancy dining, and the influence of social media on food trends. Ruby also touches on the historical shifts in British food reputation and how grassroots critics like Keith Lee are changing culinary conversations. A feast for the mind!
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Culture Shapes Taste
- Humans are omnivores with biological variety, but culture and media narrow food choices.
- Ruby Tandoh argues exposure and cultural signals shape what we choose to eat.
Food As Entertainment
- Food has become entertainment and cultural currency like music or film.
- Ruby Tandoh says social media turns meals into shareable content people consume beyond eating.
Recipes Evolve For Attention
- Internet recipes compete for attention so they amplify novelty and extremes.
- Tandoh explains recipes evolve like organisms to game search and social algorithms.