How single menu items go viral

For many, “The Great British Bakeoff” is must-see TV – and watching it has taught us a lot about food. Ruby Tandoh is a journalist who was also a finalist on the show, and she joins host Krys Boyd to discuss how everyone is a “foodie” now, why hard-to-find ingredients are all the rage even in the Average Joe’s kitchen, and how unlimited access to recipes online has made us more discerning. Her book is “All Consuming: Why We Eat the Way We Eat Now.”