Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

#140 Snow Leopard: How Legendary Writers Create a Category Of One | Nicolas Cole, Author and Co-Founder of Category Pirates

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Oct 12, 2022
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ANECDOTE

From Ghostwriting to Scalable Businesses

  • Nicolas Cole's ghostwriting agency grew rapidly, reaching $2 million in revenue with 20 employees in 18 months.
  • However, the service-based model's linearly scaling costs and subjective nature led him to seek infinitely scalable business models.
INSIGHT

Challenges of Scalable Businesses

  • Scalable businesses offer immense advantages over service businesses, but they also bring unique challenges.
  • Managing heightened positive and negative feedback, customer requests, and avoiding the trap of personalization are crucial.
ADVICE

Ship 30 for 30 Overview

  • Ship 30 for 30 helps writers develop consistency by challenging them to write a short atomic essay daily.
  • The program combines this daily practice with educational resources, creating a practical learning experience.
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