Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors cover image

#140 Snow Leopard: How Legendary Writers Create a Category Of One | Nicolas Cole, Author and Co-Founder of Category Pirates

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

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The Content Pyramid

Sally Kohn: I love the tequila example because it immediately makes me extremely curious what step two in the morning routine was going to be. If you're starting with a shot at tequila, just where do you even go from there? And what does the rest of the day look like? That's a great question. She says she wants people to understand that they are all playing a video game on social media. So part of level one is acknowledging that the game exists and most people aren't even quote unquote playing the game.

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