Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors cover image

#140 Snow Leopard: How Legendary Writers Create a Category Of One | Nicolas Cole, Author and Co-Founder of Category Pirates

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

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The Power of One Word

I think the biggest thing is not underestimating the power of every single word. One word drastically changes what type of book we're going home with. And so that's why, again, I say I used to get paid to write a lot of words. Now I getpaid to write two words because those two words directionally change how the person's thinking.

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