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When hiring product managers, Melissa looks for critical thinking, communication skills, and a growth mindset. She focuses on first principles thinking and encourages candidates to problem-solve in real-time during the interview process. Melissa believes in setting clear goals, creating a culture of impact and performance, and fostering a team-first mentality. She values ownership and helps individuals take on specific scopes of work. Melissa also emphasizes the importance of caring deeply about the people on her team, giving feedback, and helping them succeed throughout their career.
High-performing teams have clear goals and a strong mission. Melissa highlights culture as a critical ingredient, including being results-oriented, team-first, and having an ownership mentality. She believes in infusing fun into the work environment. Melissa also underscores the importance of communication, trust, and collaboration within the team.
Melissa's interview process involves live problem-solving to assess critical thinking skills and first principles thinking. She also values candidates with a growth mindset and gives feedback during the interview process to observe how they receive and incorporate feedback. Melissa includes a presentation component and a prep call to set candidates up for success. This process allows her to evaluate candidates' communication, problem-solving abilities, and alignment with the company's goals.
Melissa believes in developing talent internally and highlights the benefits of doing so, including institutional knowledge and smoother transitions as the company scales. She focuses on getting the right fit during the hiring process, ramping up new hires, providing continuous feedback, and building lifelong relationships with her team members. Melissa emphasizes caring deeply about people, helping them achieve their goals, and creating a culture of growth and development.
Candidates should understand the product they are applying to work on in order to gain valuable context and determine their interest. Without spending time in the product, candidates may miss out on crucial insights.
One common pitfall in growth strategy is not having a clear sense of the big picture and being strategic about market strategy, pricing, and packaging. Another mistake is not starting with first principles and relying too heavily on external frameworks. It is also important for growth teams to work cohesively with other teams in the company and infuse growth throughout the organization.
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Melissa Tan is an advisor, investor, and growth expert. She’s worked with fast-growing startups like Dropbox, Canva, Grammarly, and Miro, and for the past 2.5 years has been the Head of Growth at Webflow. There, she led the company's self-service business across Product, Marketing, and Growth, in addition to leading the charge on pricing and packaging. Prior to Webflow, she was Head of Growth for Dropbox’s B2B product, where she played a pivotal role in propelling their growth. In today’s episode, we discuss:
• Attributes of high-performing teams
• Tips for developing talent and seeking a mentor
• How to create a strong culture of ownership
• Frameworks for hiring PM and growth talent
• Common pitfalls companies face when implementing growth strategies
• Lessons from scaling Dropbox
• The DACI framework for increasing team velocity
• How to actually embrace first-principles thinking
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Find the full transcript at: https://www.lennysnewsletter.com/p/building-high-performing-teams-melissa
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Where to find Melissa Tan:
• Twitter: https://twitter.com/melissamtan
• LinkedIn: https://www.linkedin.com/in/melissamtan/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Melissa’s background
(04:12) What’s next for Melissa
(06:45) Lessons learned from Dropbox
(11:49) When to add sales to product-led products and vice versa
(14:28) Managing people with a people-focused and results-oriented approach
(17:14) An example of people-focused leadership
(20:26) The importance of talent development and why Melissa invests in it
(22:26) Tips for finding a mentor
(24:58) Specific questions to ask when you are interviewing for a role
(27:49) Companies Melissa has worked with
(28:33) Attributes of high-performing teams
(31:38) Creating a sense of ownership among team members
(34:36) Building a team-first culture
(36:54) Avoiding burnout by knowing your limits
(39:24) Developing talent and unlocking potential within your organization
(42:45) Melissa’s hiring practices and what she looks for in a product manager
(44:40) The exact interview sequence Melissa utilizes
(49:58) Common pitfalls when creating growth teams
(53:43) “Flying formation” and the DACI framework
(56:48) Who should own revenue
(58:19) When to invest in growth
(1:01:06) What to look for in your first growth hire
(1:04:35) When it’s appropriate to hire an advisor
(1:06:19) First-principles thinking
(1:09:50) Lightning round
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Referenced:
• Jiaona Zhang on LinkedIn: https://www.linkedin.com/in/jiaona/
• Lean In: Women, Work, and the Will to Lead: https://www.amazon.com/Lean-Women-Work-Will-Lead/dp/0385349947
• Tim Ferriss: How to Find a Great Mentor: https://www.youtube.com/watch?v=RVo1aZCyfO4
• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Revised-Kick-Ass-Humanity/dp/1250235375/
• How to Monetize a Freemium Business: https://www.ycombinator.com/blog/how-to-monetize-a-freemium-business
• DACI framework: https://www.productplan.com/glossary/daci/
• Leaders Eat Last: Why Some Teams Pull Together and Others Don't: https://www.amazon.com/Leaders-Eat-Last-Together-Others/dp/1591848016/r
• The Untethered Soul: The Journey Beyond Yourself: https://www.amazon.com/Untethered-Soul-Journey-Beyond-Yourself/dp/1572245379/
• The Four Agreements: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319
• Winning Time: The Rise of the Lakers Dynasty on HBO: https://www.hbo.com/winning-time-the-rise-of-the-lakers-dynasty
• ChatGPT: https://chat.openai.com/
• Webflow: https://webflow.com/
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
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