AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
MarTech Podcast ™ // Marketing + Technology = Business Growth
AI In Podcast Advertising & YouTube Sponsorships
Aug 27, 2024
Glenn Rubenstein, founder and CEO of a company focused on podcast advertising and YouTube sponsorships, dives into the transformational role of AI in targeted advertising. He discusses case studies showcasing improved ROI through AI-driven strategies. The conversation also touches on the challenges marketers face when integrating AI and the importance of authentic host-read ads. Additionally, Glenn highlights how to craft personalized podcast advertisements to create genuine audience connections while optimizing campaign effectiveness.
28:35
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- AI significantly enhances targeting and personalization in podcast advertising, leading to improved ROI and audience reach.
- Balancing technology and human connection is crucial in maintaining trust and authenticity in influencer-driven advertising strategies.
Deep dives
The Rise of Podcast Advertising
Podcast advertising has grown significantly over the years, with a strong emphasis on its effectiveness compared to traditional media. Companies have reported open rates between 55% to 65%, demonstrating that authentic integration of ads into podcast content yields better results than TV advertising. The lifespan of an article online is relatively brief, typically lasting 24 to 36 hours, emphasizing the need for timely and relevant messaging. Companies looking to capitalize on this trend need to ensure they reach out with the right message at the right time to create impactful brand awareness.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode