Glenn Rubenstein, Founder and CEO of Adopter Media, has a wealth of experience in podcast advertising and YouTube sponsorships. He delves into how AI is reshaping targeting and personalization in these ad campaigns. Discussions include success stories demonstrating improved ROI through AI strategies. Glenn highlights challenges marketers face in adopting AI tools and emphasizes the importance of authenticity in podcast ads. He also shares insights on balancing creativity with structure in crafting engaging advertisements.

Glenn Rubenstein, founder and CEO of a company focused on podcast advertising and YouTube sponsorships, dives into the transformational role of AI in targeted advertising. He discusses case studies showcasing improved ROI through AI-driven strategies. The conversation also touches on the challenges marketers face when integrating AI and the importance of authentic host-read ads. Additionally, Glenn highlights how to craft personalized podcast advertisements to create genuine audience connections while optimizing campaign effectiveness.