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9min chapter
AI In Podcast Advertising & YouTube Sponsorships
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Advertising in Audio and Video
This chapter explores the complexities of direct response advertising in podcasting and YouTube, focusing on measuring ad effectiveness through various attribution methods. It also examines the dual role of artificial intelligence in enhancing content creation while balancing authenticity and trust in influencer marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode