In Good Company with Nicolai Tangen Mark Schneider CEO of Nestlé
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Oct 19, 2022 Mark Schneider, CEO of Nestlé, shares his insights on evolving food trends, particularly in coffee and pet food, reflecting consumer demands for quality and ethics. He discusses Nestlé's commitment to sustainability and tackling pressing issues like childhood obesity and water management. The conversation also touches on the challenges of food inflation and maintaining responsible pricing. Schneider emphasizes the significance of psychological safety and creativity in fostering innovation, along with the vital role of effective communication in large organizations.
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Mark Schneider's Diet
- Mark Schneider, Nestlé's CEO, follows a flexitarian diet, reducing meat consumption, especially at home.
- He emphasizes fruits, vegetables (10-15 daily), and starts his day with self-made vegetable juice.
Food Trends
- Increased access to nutritional information has raised awareness about healthy eating and environmental impact.
- Food producers must adapt by providing transparency, clear labeling, and comprehensive ingredient information.
Localizing Nescafé
- Nescafé in Mexico demonstrates localizing a global brand.
- It uses local coffee varieties, features local farmers, and tailors the roast to Mexican preferences, maintaining global brand trust.
